OUR BUDGET BREAKDOWN

The breakdown for Faux Pas Label’s advertising campaign is budgeted into 2 areas: Instagram Influencers and TikTok Influencers. The premise of the campaign will be to invest money into paid influencers who will release relative and appropriate Faux Pas Label inspired content to their followers. 75% of the budget will be allocated to Instagram Influencers with followings of 10,000+, influencers are required to link Faux Pas Label social media accounts to the post description, bonuses will be applied for high engagement rates. 25% of the budget will be allocated to TikTok Influencers with followings of 50,000+, influencers are again required to link Faux Pas Label social media accounts to the post description, bonuses will be applied for high engagement rates. From our investment, we look to acquire a 1.5% CTR to Faux Pas Label’s Instagram account.

The main staple of the campaign budget is focused on Instagram Influencers. By simply wearing Faux Pas Label garments, influencers are able to encourage their followers to be aware of our brand and check out what we have to offer. TikTok Influencers are also implemented to exhibit Faux Pas Label clothing, their purpose is to get the brand noticed and link to our TikTok and Instagram accounts.