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OUR INFLUENCES AND REFERENCES

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AdEspresso (2020). How to Run a Successful Instagram Giveaway (And Why You Should!). [online] AdEspresso. Available at: https://adespresso.com/blog/instagram-giveaway/ [Accessed 1 Jun. 2020].

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Bersoff, D. (2016). Why Brand Relationships Matter. [online] Edelman. Available at: https://www.edelman.com/post/why-brand-relationships-matter [Accessed 1 Jun. 2020].

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Biossance (2020). Our Story. [online] Biossance. Available at: https://biossance.com/pages/our-story [Accessed 1 Jun. 2020].

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Business Insider (2019). Instagram has avoided Facebook’s trust problem, beating its parent as app of choice for Generation Z. [online] Business Insider Australia. Available at: https://www.businessinsider.com.au/instagram-is-more-popular-among-generation-z-than-facebook-2019-3?r=US&IR=T [Accessed 1 Jun. 2020].

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Chen, J. (2020). Important Instagram stats you need to know for 2020. [online] Sprout Social. Available at: https://sproutsocial.com/insights/instagram-stats/#ig-brands [Accessed 1 Jun. 2020].

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Digital Marketing Institute (2018). 20 Influencer Marketing Statistics that Will Surprise You. [online] Digital Marketing Institute. Available at: https://digitalmarketinginstitute.com/en-au/blog/20-influencer-marketing-statistics-that-will-surprise-you [Accessed 1 Jun. 2020].

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Doyle, B. (2020). TikTok Statistics - Everything You Need to Know [Feb 2020 Update]. [online] Wallaroo Media. Available at: https://wallaroomedia.com/blog/social-media/tiktok-statistics/ [Accessed 1 Jun. 2020].

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Fournier, S. (1998). Consumers and Their Brands: Developing Relationship Theory in Consumer Research. J CONSUM RES, [online] 24(4), pp.343–353. Available at: http://pure.au.dk/portal/files/36292097/fournier.pdf [Accessed 1 Jun. 2020].

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IBM (2019). The most popular social media platforms with Gen Z. [online] Business Insider Australia. Available at: https://www.businessinsider.com.au/gen-z-loves-snapchat-instagram-and-youtube-social-media-2019-6?r=US&IR=T [Accessed 1 Jun. 2020].

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IBM (2017). Uniquely Generation Z: What brands should know about today’s youngest consumers. [online] IBM. Available at: https://www.generationy20.com/retail-generation-z.PDF [Accessed 1 Jun. 2020].

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Influencer Marketing Hub (2019). Top Instagram Influencers for 2020 | + Free Search Tool. [online] Influencer Marketing Hub. Available at: https://influencermarketinghub.com/top-instagram-influencers/ [Accessed 1 Jun. 2020].

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Instagram Business (2019). Ralph Lauren. [online] Instagram for Business. Available at: https://business.instagram.com/success/ralph-lauren?locale=en_GB [Accessed 1 Jun. 2020].

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Keller, K.L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), p.1.

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Kelman, H. (1958). Compliance, identification, and internalization three processes of attitude change. Journal of Conflict Resolution, 2(1), pp.51–60.

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Lazell, S. (2017). The Art of The Tease...How To Launch A Teaser Campaign. [online] blog.beeliked.com. Available at: https://blog.beeliked.com/art-tease-launch-new-product [Accessed 1 Jun. 2020].

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Magna (2018). Finding #1 Total Market ads are effective at impacting a gen pop audience. [online] Magna Global. Available at: https://magnaglobal.com/wp-content/uploads/2018/05/Magna-IPG-Lab-Skipping-Around-the-World.pdf [Accessed 1 Jun. 2020].

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McGlew, A. (2020). This is How the TikTok Algorithm Works. [online] Later Blog. Available at: https://later.com/blog/tiktok-algorithm/ [Accessed 1 Jun. 2020].

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Morgan, B. (2018). The 10 Most Customer-Obsessed Companies In 2018. [online] Forbes. Available at: https://www.forbes.com/sites/blakemorgan/2018/02/15/the-10-most-customer-obsessed-companies-in-2018/#6725c61b6ba1 [Accessed 1 Jun. 2020].

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Morning Consult (n.d.). More Young Teens Use TikTok Than Facebook I Morning Consult. [online] Morning Consult. Available at: https://morningconsult.com/form/more-young-teens-use-tiktok-than-facebook/ [Accessed 1 Jun. 2020].

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Normoyle, A. (2019). Social Media Importance: 5 Reasons Your Brand Needs to Embrace It. [online] Business 2 Community. Available at: https://www.business2community.com/social-media/social-media-importance-5-reasons-your-brand-needs-to-embrace-it-02245735 [Accessed 1 Jun. 2020].

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Robertson, S. (2018). Generation Z Characteristics & Traits That Explain the Way They Learn. [online] Jkcp.com. Available at: https://info.jkcp.com/blog/generation-z-characteristics [Accessed 1 Jun. 2020].

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Scrunch (n.d.). What is a Good Engagement Rate on Instagram? [online] Scrunch.com. Available at: https://www.scrunch.com/blog/what-is-a-good-engagement-rate-on-instagram [Accessed 1 Jun. 2020].

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Sensis (2019). Sensis Social Media Report. [online] Sensis.com.au. Available at: https://www.sensis.com.au/about/our-reports/sensis-social-media-report [Accessed 1 Jun. 2020].

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Sensor Tower (2020). Q4 2019 Store Intelligence Data Digest. [online] Sensor Tower. Available at: https://go.sensortower.com/rs/351-RWH-315/images/Sensor-Tower-Q4-2019-Data-Digest.pdf?src=landing-page [Accessed 1 Jun. 2020].

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Statista (2018). Facebook users worldwide 2018 | Statista. [online] Statista. Available at: https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/ [Accessed 1 Jun. 2020].

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Think with Google (2020). Gen Z YouTube user statistics. [online] Think with Google. Available at: https://www.thinkwithgoogle.com/data/genz-youtube-user-statistics/ [Accessed 1 Jun. 2020].

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Vaynerchuk, G. (2019). Why TikTok Is So Important. [online] GaryVaynerchuk.com. Available at: https://www.garyvaynerchuk.com/why-tiktok-formerly-musical-ly-app-is-important/ [Accessed 1 Jun. 2020].

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Walgrove, A (2019). Importance of Brand Awareness: Advantages and Perks | Taboola. [online] Taboola Blog. Available at: https://blog.taboola.com/importance-of-brand-awareness/ [Accessed 1 Jun. 2020].

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Willoby, S. (2019). 3 Fantastic Examples of Instagram Contests That Fuel Marketing Goals. Available at: https://blog.woobox.com/2019/12/3-fantastic-examples-of-instagram-contests-that-fuel-marketing-goals/ [Accessed 1 Jun. 2020].

Influence: About
  • instagram
  • generic-social-link

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