Instagram Market Survey

Generation Z consumers asked questions about Faux Pas Label regarding design and price.

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Adam, CEO of Faux Pas Label posted 3 polls (see below) on his personal Instagram story regarding the design, whether it was purchasable and the product price. He has an Instagram following of approximately 1100, according to Instagram insights, 91% of his follower base is Generation Z and 84% of his follower base live in Canberra. Each poll was left up for 10 hours and reached a maximum of 444 people within the hours of 12pm-10pm, according to Instagram insights his follower base is most active during the hours of 12pm-10pm. The market survey was the initial tease of the brand, during this phase 444 people are now subconsciously aware of the Faux Pas Label name. Of the 444 people that saw the survey, approximately 140 people or 31.5% interacted with the survey by voting for an option. From the marketing survey, 31.5% of people who saw the story are now completely aware of the Faux Pas Label name and have an idea of what we offer as a clothing brand.

The questions in the survey included:

Would you wear this?

Would you buy this?

If yes, how much would you pay for this?

The market survey is considered to be owned media. The questions in the survey allowed Generation Z consumers to initially interact with an up and coming brand they weren’t aware of before they viewed the story. The Instagram market survey increased one facet of objective one by increasing the initial brand recognition amongst 444 of Canberra’s Generation Z consumers.