Instagram Content

Faux Pas Label produces Generation Z friendly Instagram content.

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Instagram content is shared media which allows brands to strategically showcase their offering and brand personality. Instagram content can help guide individuals through the consumer decision making process, 83% of consumers discover new products or services on Instagram, 80% of consumers decide whether to buy a product or service based on a brand’s Instagram content (Chen, 2020).

Sephora, one of the world’s largest makeup distributors uses their Instagram to promote their products through creative product placement and featuring their products in unique ways that appeal to Generation Z. They draw in their followers by highlighting the individual personality of each product they offer.

Faux Pas Label intends to deploy content on Instagram weekly to not only display what our brand has to offer in terms of design, but to remind Generation Z consumers that we are more than a brand, we are a personality in Canberra’s fashion industry. Faux Pas Label intends to implement cobranding within our content, cobranding helps Faux Pas Label to utilise the brand association of luxury and quality and helps consumers with brand recall.

Instagram posts in the initial stages of the campaign will include teaser campaigns, where cryptic advertising is implemented to allude to Faux Pas Label and its launch (see below). By teasing samples of clothing, consumers will begin to become curious and intrigued at what the brand is offering (Lazell, 2017). Full clothing items will begin being posted on Instagram approximately a month after the teaser campaign, where consumers can begin seeing full designs and weekly content around the brand’s offering (see below).

Instagram content aids Faux Pas Label to achieve the 3 intentions that were set as part of the campaign objectives.